Unless, of course, you are independently wealthy or you've invented the cure for cancer and everyone wants to know about it. Individuals with unlimited financial resources can afford the manpower, marketing, and advertising to generate online traffic overnight. Those, without financial resources, who invent something the world's been waiting for, may experience overnight success through social media.
However, for the organization with more modest means and aspirations, they must compete with thousands of other entities fighting for online awareness and traffic. How do you effectively compete with such a large community of competitors?
Your branded website needs to have an attractive and responsive design, on your visitor's desktop, tablet, or smartphone. Why? To make it easy for people to discover all the great initiatives, that we discussed above, that your organization has. Visitors to your website should know within seconds that your organization is trustworthy, that you deliver outstanding products and services, that you have a niche in your industry, that you are an organization with a heart, that you are experts, that you promote others, and that you have partnerships with key organizations. Communicating all of that in seconds is a function of design. Simplicity. White space. Titles and subtitles. Lines that keep the eye focused. High resolution images that make intended impressions without the need for words. Carefully written copy that summarize in a few words all that your organization represents. Video that enables you to deliver rich information in a personal human-to-human format.
Sure. However, you WILL be disappointed with the results. Guaranteed!
It is going to require a financial investment. You are either going to invest a great deal of your own time (time is money) OR you are going to pay other people to do that for you. The right people for your project are highly skilled. They have a gift at marketing. They are great communicators. They are teachers. They are writers. They are graphic artists. They produce videos. They design print marketing materials. They understand business. They understand charities. They understand the Internet. They are web programmers. They are empathetic. They are visionaries. They are researchers. They are someone like...
"Hi Everyone out there...I responded to Charles' post back in November and am now working with him here in Lanesville for my business website. He is a great person to work with, reasonably priced, knowledgable, conscientious and honest. I highly recommend him."
"There are three words I would use to describe Charles: receptive, responsive, and responsible. Receptive in that he makes himself available and he listens. Responsive in that he works hard to take care of things. He is a man of his word. Responsible in that he displays a competence in his field."
"Charles does web work or almost anything digital done right and fast. I've pulled him in to a client situation where a succession of previous (slow, overpriced) vendors had made a mess of things. He quickly sorted out things and got us back on track. He's a great go-to guy for any small-to-mid-sized company or division."
My name is Charles Wagner. In August 2016, I relocated my business to Gloucester, MA from West Chester, PA. In my career, I have been a systems and procedures analyst, technical writer, corporate communications manager, education and training development manager, computer instructor, academic adviser, webmaster, web designer, web application designer, business consultant, and entrepreneur. I earned an MBA from Widener University in Chester PA in 1995. I have been working in the web design and development world since 2008. I'm looking for short-term client projects as well as monthly customers whom I support with monthly content management. In my personal time, I'm dedicated to making a difference in other people's lives, volunteering in my local community. I have published two books on prayer. My passion in life is to encourage churches to publish stories of hope of how God does rescue people from all kinds of adversity.
Industry Sectors Served
Addiction recovery homes, authors, auto racing, automotive services, alcohol and beer sale, building trade companies, business consultants, churches of various denominations, computer repair, dentist, health care providers, home remodeling, inventor, judge, manufacturers, marketing companies, nonprofits and ministries, ophthalmology, printing company, real estate coaching, sales training, voice over artist, and trash removal